Building Domain Specific Languages in Ruby shows the power and flexibility of the language. This talk covers some advanced DSL techniques in Ruby, including building really fluent interfaces, natural language-style DSLs, using sticky attributes, factories via const_missing, bubbling methods, and other techniques. This session goes beyond the general syntactic tricks used to create DSLs; it shows how to make internal DSLs in Ruby a compelling abstraction mechanism for building frameworks and other tools.

About Neal Ford
Neal Ford is Software Architect and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. He is also the designer and developer of applications, instructional materials, magazine articles, courseware, video/DVD presentations, and author and/or editor of 5 books spanning a variety of technologies. He focuses on designing and building of large-scale enterprise applications. He is also an internationally acclaimed speaker, speaking at over 100 developer conferences worldwide, delivering more than 600 talks